About Me

Great leadership is never built in a vacuum, and high-performing teams do not happen by accident. Over a fifteen-year career leading product and technology organizations as a CPO and CTO, I have sat directly at the intersection of founder vision and operational reality. I have designed scalable operating models from scratch, navigated high-stakes corporate transformations, and steered organizations through critical transitions. My experience spans from early-stage ventures to managing enterprise-scale global portfolios at Amazon.

What I learned along the way is that sustainable growth requires moving past the friction of daily, reactive firefighting. It demands absolute structural clarity, rapid-governance models, and a deliberate focus on organizational excellence. Having scaled international delivery teams and secured critical enterprise value, including building the core foundations for significant multi-million-euro investment rounds, I know exactly what it takes to align technical architecture with overarching business goals.

I founded Joyful Strategy to partner with founders and executives who are ready to transition from managing the immediate to architecting the future. Whether stepping in as a fractional product leader, mentoring executives through high-pressure pivots, or designing robust cross-functional workflows, my approach combines deep operational substance with the practical confidence leaders need to thrive.

Based in Berlin, I advise globally to bring grounded, data-backed strategy to ambitious leadership teams.